This paper examines the ways commercial screens use dance and analyzes the meanings that dance actually produces, focusing on the love reality TV show called "Somebody", which was broadcasted on a cable channel Mnet from November 23, 2018 to February 8, 2019. By referring to the sociological analysis of Eva Illouz. I observe how “Somebody” applies and utilizes the two elements of physical sexiness and emotion, which are pointed out to be the most important requirements in the architecture of romantic choice by Illouz. “Somebody” actively uses dancing as a display of sexiness, which consists of the body, movement, and physical contact. Also, “Somebody” emphasizes dance as a space for identifying and expressing the authenticity of emotion. This kind of display has the effect of institutionalizing the popular imagination about dance with its stereotypes bounded with love and sex. However, the reactions of the viewers, which are revealed through the comments on internet, and the professional dancers’ words and behaviors show a possibility of an oppositional reading of the program.

The contemporary notion of choreography as a structural system of human movements in diverse contexts becomes radically challenged in the context of digital performance. Digital performance works that do not necessarily have human dancers, but instead present digital images and sounds can hardly be seen as choreographic practices in an orthodox way. In this article, I primarily investigated how the notion of choreography is reframed in the context of digital performance by delving into the entanglement of choreography with a computational system. In creating an human-computer interface, choreographers shed light on how the human subject is perceived, cognized and embodied through the entanglement of its corporeal body and the machine. Then, their choreographic sensibilities substantiated in the interface design process do not constitute embodied knowledge of the human body as a biological organism, but that of the posthuman body as an integrated being of the biological and the mechanical. In this sense, I argue that postchoreography as a mode of choreography for the posthuman necessitates the understanding of how a machine perceives a physical input and acts upon a virtual world.

The purpose of this study is to interpret One Mind's Two Aspects and Three Greatness view in the Muae-mu of Won-Hyo as the same principle in dance, and to examine the essence and the underlying meanings of its phenomena. To this end, research focuses on One Mind's Two Aspects and Three Greatness of Won-Hyo through Awakening of Faith in the Mahayana. The implications for Muae-mu as a representation of One Mind are as follows. First, Muae-mu makes representation of One Mind as a part of phenomena and essence. One Mind's Two Aspects Muae-mu is a phenomenon to which the principles of body, form, and action are applied. Second, Muae-mu is a communication and healing dance as a means of popularization through art. Third, the ultimate goal of Muae-mu is to deepen insights of human beings and to return to their inherent nature. Fourth, it seeks concrete actions on a daily basis through the practice of One Mind. Fifth, it encompasses 'magnetization' and 'indigenization' based on Won-Hyo's enlightenment. Sixth, the aesthetic value in the art can be identified with human value in that it represents the human mind and philosophy. Dance is not an idea but a lived dance of living. This study suggests that the sincere and essential mission of dance is to vitalize the sense of living within the ever-changing world and to make a whole-person language of the body that combines the substance and the phenomena.

This research analyzes Chun-Heung Kim's Seungmu, which he learnd from Sung-Joon Han, illuminates the world of traditional dance by Chun-Heung Kim, and identifies the legacy of Sung-Joon Han through a comparative analysis between Kim's dance and Young-Sook Han's Seungmu. The results are as follows. According to the comparative analysis of two Seungmu, Chun-Heung Kim's Seungmu is characterized to follow the basic outline of Sung-Joon Han's Seungmu, but its steps are more dynamic and it creates the simple world with artless movement of monk's robe. Thus, folk dance by Chun-Heung Kim through the Seungmu represents the world that are shaped by combination of dynamic exhilaration through steps, the beauty of simplicity of the movement with monk's robe without exaggeration, and the beauty of moderation.

The purpose of this study was to examine the relationship among the involvements, purchase decision making, repurchase intention of cultural goods by Social Network Service(SNS). To this end, the survey was conducted through distributing questionnaires to the people who purchased cultural goods by SNS. In total, 284 valid responses were collected. The results were as followings. First, situational involvement and enduring involvement of cultural goods consumer had a significant influence on problem recognition, information search, and alternative evaluation of purchase decision making. Second, problem recognition, information search, and alternative evaluation of purchase decision making had a significant influence on repurchase intention. Third, situational involvement and enduring involvement of cultural goods consumer had not a significant influence on repurchase intention. Thus, it is necessary to use SNS marketing to prepare a plan to increase the involvement of consumers in the sale of cultural goods.

This study mainly focuses on audience development of dance festivals by applying 7Ps Marketing Mix in the Seoul Dance Festival, which is the first dance festival in Korea. The whole performances in the 39th Seoul Dance Festival(2018. 10. 22 - 12. 04) were sold out, and the festival was evaluated as one of the most successful dance festivals in its history. 7Ps Marketing Mix is the set of marketing tools consisting of Product, Price, Place, Promotion, People, Physical Evidence and Process. According to this analysis, the festival has succeeded because of its qualified programing, aggressive promotion, well-equiped venues, suitable environment, well-trained staff and reasonable ticket prices. To enhance its popularity for the dance festivals, the festival shall collaborate other dance groups which would open their shows during the festival period, manage specified SNS contents, plan the outdoor events before and after the main shows to set the festive mood, make the specialized ticket prices for the festival, manage volunteers more effectively and adopt e-ticket reservation system. This study aims to be a basic marketing resource for the future audiences development in the Korean dance festivals and the dance field.

This study suggested the effect and implication of the emotionalisation programme as an education or a training tool for enhancing face expression of performers utilising FACS which is based on facial muscle anatomy and muscle behaviour. For this purpose, this study limited the body range of the training from head to neck, showing how this programme could be applied to performers. In order to verify the effectiveness of the programme, this study measured the pre-to-post test of the WLEIS scale on emotional intelligence. In addition, observational logs, self-report journals, and in-depth interview data were collected to examine the psychological and physical changes of the participants. The collected data were analysed quantitatively using statistical analysis package IBM SPSS Statistics 22 as well as qualitative analysis using NVivo 12 software. As a result of WLEIS, the average before and after the programme showed a statistically significant difference. According to the qualitative result, participants began to observe self and others, and was able to perceive two aspects of universal and personal emotion. By putting the emotional expression of the other persons on own faces of participants, the clearer standard of the facial muscle behaviour was acquired, their facial impression was changed positively, and the new emotional arousal was brought up. Therefore, it discovered the possibilities of this emotionalisation programme not only to extend to the general public who improve their face expression for emotional purpose but also to be a foundation of the face training.

The purpose of this research is to provide insights into the essence and value of dance education by describing the teaching experiences through an auto- ethnographic method. It is difficult to find researches on the overall teaching experience ranging from early childhood education to college education. Having experienced child dance class, elementary school dance class, and college movement class, I seek to find the desirable education and its significance for students while reflecting on dance teaching method and its meanings. Students get interested in their body parts, and they learn how to communicate and share their feelings with others through dance education. The performance experiences as a dance teacher are as follows. First, a natural culture at home or a home atmosphere has formed through learning-by-playing. Second, my first part-time class has led to my lifelong workplace and developed functionally. Third, I have found that a strict discipline in a dance class could give difficulties for students to express freedom. Fourth, a dance class that gives joy and pleasure changes students’perception of dance, makes them more interested in their bodies, and have more confidence with dance. In conclusion, I have realized that a dance class enables students to widely understand various emotions expressed by the body, discover ‘self’ through this process, and it can be developed into a means of communication to form a community spirit.

This study focused on the fact that both dance and calligraphy have a common formal concept with harmony, balance, and rhythmical beauty as the long-standing traditional forms of art in the Eastern world. First, the study examined the relationship between dance and calligraphy by looking at old literature and successfully identified the common ‘formal concept of beauty’ they shared. During the process of understanding calligraphy, the study noticed that the emotions which occurred while moving the brush were not much different from the emotions that arose when the dancer moved their body to express a certain movement. It was found that the contents and the emotions that occurred during the creation phase of dancing and calligraphy were almost identical. Instead, the sole difference was that calligraphy used the movement of the brush, while dancing utilized the movement of the body and the eyes. This suggested that dance and calligraphy shared the concept of beauty of ‘form, harmony, and control.’ With this result, the study suggested that the art of calligraphy and dancing had a possibility to be performed together in various ways under harmony by creating an environment that allowed artistic cooperation.

This study examines the life and art of a choreographer Akram Khan, who has a dual identity of Bangladesh origin and British nationality, and choreographed about his cultural identity through his solo work Desh. For this purpose, this study analyzes related articles and interviews of preliminary researches, books and media both in Korea and abroad, reviews of critics, internet materials, and programs. As a result, first, he indirectly enumerated the surface of his wandering identity that does not know where to go and where to stand and created relationships in expressions of various characters coexisting in that space directing artistic representation of past, present, and virtual spaces. This dualism of diaspora empathy is the core theme of the work by forming the diaspora of Akram Khan with an emotion different from that of the first generation immigrants. Second, his personal interpretation of communication and exchange with different identities in a confused culture is projected in his work through a personal story that bears two cultures, Bangladesh and England. Especially, these works have been sublimated into artistic aspects, and fused with artists, music, lighting, set, and animation in other fields with a focus on dance in the works, and created a mise-en-scene that leads to artistic trends in the 21st century. Third, Kathak that he learned in his childhood has become the footstep of his art world. In particular, the acceptance of the narrative elements and movements of the Kathak has created his own language. In conclusion, Akram Khan's "identity" is the source of his artistic inspiration, and he respects the heterogeneity of his identity from his own perspective, this is sometimes different from the that of the other.

With the prosperity of Chinese folk dance creations, especially the development of the dance performances represented by the Lotus Awards and Tao Li Cup, the technical skills of national folk dances are further promoted to a new height. Its development, however, generates two problems. First of all, the technical characteristics of styles are diminishing and tend tocome be homogeneous. Second, the pursuit of techniques with ultra-high difficulties makes the creative vocabularies hollow and devoid of content and typicality. This paper adopts the methods of investigation, observation and literature research to analyze the related technical skills in the creation of folk dances in Chinese dance circles. The purpose is to emphasize that the creation of Chinese folk dances should be traced back to their origins, and to bring forth new ideas in three aspects: stylization, emotionalization and artistry, starting from the characteristics of technical skills. In order to break through, its form should be more epitomous in culture and more typical in aesthetics. Only in this way can the technical skills of Chinese folk dances become truly prosperous.

This study, with the Nuo ceremony in Lengshuijiang, Hunan, China as the subject, discusses its cultural hybridity, shaped by dynamic interaction between elite culture of the ruling class and folk culture of the working class. The author argues that the resulting hybridity is formed through homogenizing force of the elite culture and localizing capability of the folk culture. To carry out the research, the author adopts three methodologies: fieldwork, in-depth interview and literature review. From the perspective of dual cultural framework, the author observes the dilemma faced by the Nuo ceremony in a historical and social context. Unlike the prevailing tendency of separating wu (shamanism) from dao (Taoism), by former researches this paper integrates wu and dao, thereby interpreting the hybrid nature of the Nuo ceremony. Through fieldwork, the author studies the conflict and reconciliation between the high and folk cultures as projected in the cultural hybridity of the Nuo ceremony. The analysis suggests that the Lengshuijiang Nuo ceremony is a hybrid culture stemming from the combination of orthodox religion and folk shamanism during a specific historical period. It is neither a pure high culture of the state nor a pure folk culture. Rather, it is a reconstructed “third culture”. On a macro level, the author observes China’s dual cultural framework from the perspectives of both the elite culture and folk culture. On a micro level, the authors reveals, through the integration of the wu and dao elements in the Lengshuijiang Nuo ceremony, the cultural hybridity as a result of homogenization and localization, which Abstract 298 제53호is the significance of the study.