The purpose of this study was to examine the relationship among the involvements, purchase decision making, repurchase intention of cultural goods by Social Network Service(SNS). To this end, the survey was conducted through distributing questionnaires to the people who purchased cultural goods by SNS. In total, 284 valid responses were collected. The results were as followings. First, situational involvement and enduring involvement of cultural goods consumer had a significant influence on problem recognition, information search, and alternative evaluation of purchase decision making. Second, problem recognition, information search, and alternative evaluation of purchase decision making had a significant influence on repurchase intention. Third, situational involvement and enduring involvement of cultural goods consumer had not a significant influence on repurchase intention. Thus, it is necessary to use SNS marketing to prepare a plan to increase the involvement of consumers in the sale of cultural goods.