The Journal of Society for Dance Documentation & History

pISSN: 2383-5214 /eISSN: 2733-4279

HOME E-SUBMISSION SITEMAP CONTACT US

Search for Article

Journal ArchiveSearch for Article

to

Asian Dance Journal

An Application of 7Ps Marketing Mix in a Dance Festival: Focusing on The 39th Seoul Dance Festival

마케팅믹스 7P 전략에 의한 무용축제 대중화 방안 연구 : 제39회 서울무용제의 사례분석을 중심으로

Sohn, Shin Hyoung 손신형

DOI:10.26861/sddh.2019.53.137

Asian Dance Journal
Vol.53 pp.137-155

Abstract
An Application of 7Ps Marketing Mix in a Dance Festival: Focusing on The 39th Seoul Dance Festival ×

Download PDF Export Citation
An Application of 7Ps Marketing Mix in a Dance Festival: Focusing on The 39th Seoul Dance Festival ×
  • EndNote
  • RefWorks
  • Scholar's Aid
  • BibTeX

Export Citation Cancel

Export citation