The word ‘Convergence’ is one of the major key words in this age and it is used in many different fields and various ways. The purpose of this study is to verify the role of convergence in maximizing the artistic expression and to confirm the possibilities of convergence effects whether it can bring change and create new territory in dance field by analyzing Deborah Colker’s choreography , which best reflects convergence characteristics. This study examined Deborah Colker’s choreography , focusing on convergence by using Janet Adshed’s dance analysis methods. Debora Colker brought the huge vertical stage and it played the big role in . The dancers certainly exceed ordinary human limits with highly physical dance, bordering on acrobatics, sports and arts. These converging movements of acrobatics, sports and ballet and the vertical set formed a coherent whole. They interacted together so strong that it maximized the artistic expression and brought the possibility of a new vision of dance.

This study mainly focuses on audience development of dance festivals by applying 7Ps Marketing Mix in the Seoul Dance Festival, which is the first dance festival in Korea. The whole performances in the 39th Seoul Dance Festival(2018. 10. 22 - 12. 04) were sold out, and the festival was evaluated as one of the most successful dance festivals in its history. 7Ps Marketing Mix is the set of marketing tools consisting of Product, Price, Place, Promotion, People, Physical Evidence and Process. According to this analysis, the festival has succeeded because of its qualified programing, aggressive promotion, well-equiped venues, suitable environment, well-trained staff and reasonable ticket prices. To enhance its popularity for the dance festivals, the festival shall collaborate other dance groups which would open their shows during the festival period, manage specified SNS contents, plan the outdoor events before and after the main shows to set the festive mood, make the specialized ticket prices for the festival, manage volunteers more effectively and adopt e-ticket reservation system. This study aims to be a basic marketing resource for the future audiences development in the Korean dance festivals and the dance field.