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Semiotic Implication of the NYCB Commercial : Focused on the NYC Ballet's Young Patrons Circle
뉴욕시티발레단 광고의 기호학적 함의 : 뉴욕시티발레단 젊은 후원자의 하루(NYC Ballet's Young Patrons Circle)를 중심으로
DOI:10.26861/sddh.2017.44.255Asian Dance Journal
Vol.44
pp.255-274
The purpose of this study is to analyze the commercial “NYC Ballet's Young Patrons Circle” from the semiotic viewpoint. The commercial was produced by the New York City Ballet to recruit new young patrons and to draw the internet inherent meaning in the online commercial. The study is a qualitative study that used the precedent thesis, relevant books, and internet materials in literature research, and it analyzed the video secured from the official YouTube page of the New York City Ballet in the video analysis. This researcher studied the inherent ideology in the online commercial by applying the semiotic viewpoint of Roland Barthes.
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