This study aims to reconsider the historical and cultural value of Jeonju Daesaseupnori by examining its 50- year history and acknowledge its status and meaning of existence. Accordingly, this paper summarizes the origin and formation process of Jeonju Daesaseupnori, which was revived in 1975, and identifies the way in which it was developed into the largest festival of pansori in the late Joseon Dynasty from various folk martial arts and performances practiced during the reign of King Sukjong. This paper also organizes the cultural value of Jeonju Daesaseupnori into the following five categories: historical, symbolic, community, aesthetic, and sustainability.

This study aims to explore the potential development of Jeonju Daesaseupnori by analyzing the recently popularized reality survival competition programs. The research focuses on identifying strategies that could enhance the popular appeal of Jeonju Daesaseupnori while preserving its traditional artistic values, through a literature review and analysis of previous studies. The results suggest applying key elements of survival competition programs, such as competitive narratives and public participation, to Jeonju Daesaseupnori. Specifically, this includes fostering fandom culture centered around expert listeners (Gwi-myeongchang), expanding opportunities for public participation in competitions, and introducing competitive storytelling systems to create new content. This approach is significant in that it explores ways for Jeonju Daesaseupnori to gain wider public support and further grow as a prominent K-content.

This study aims to reassess the distinctiveness and competitiveness of the Jeonju Daesaseup Festival, a traditional Korean music competition, and explore the utility of its various contents. To achieve this, the research analyzes the Daesaseup Festival evaluation sheets and observations of the competition and performance venues. The results of the study are as follows: Firstly, it is necessary to introduce differentiated competition categories and performances, as well as seminars for storytelling, folk music, dance, archery, and poetry, which are integral parts of the Daesaseup Festival. Secondly, historical sites such as Unhyeongung Palace, Jeolla Gamyeong, and Hanok Village can be transformed into tourist and cultural zones by integrating them with the competition and performances. Thirdly, the system of citizen judges should be adjusted to reflect a fair balance of gender and region. Reevaluation and careful management of the selection and operation of judges are necessary to ensure the fairness of the competition, and expansion of meticulous post-appointment management programs is also required. This study places significance on the historical aspect of the Jeonju Daesaseup Festival and its distinctiveness compared to other traditional art competitions.

The Jeonju Daesaseumnori National Competition has a history of more than 300 years that originated from ‘Jeonju Tongincheong,’a contest established during the late Joseon dynasty. Despite the competition’s long history and tradition, it remains under-researched. Therefore, this study analyzes “Jeonju Daesaseup Dyeon”, one of the planned performances of the Jeonju Daesaseumnori Preservation Association. Based on the performance report of “Jeonju Daesaseup Dyeon,” the problems with this performance were identified and a revitalization plan was developed as follows. First, since the proportion of duplicate performers during the four-year performance accounts for more than 50%, opportunities for new winners to participate should be expanded. Second, since there are many fragmentary promotional activities, strategic promotional marketing and customer management are required. Third, since the similar performance content and format were repeated, improvements in the content of performance are necessary. It is difficult to generalize our recommendations based on only one case study. However, this study is important in that it offers insights on how to develop and revitalize the Jeonju Daesaseumnori Competition.