The purpose of this study was to examine the relative importance and priority of the components of a contemporary dance work aiming to boost the popularity of domestic contemporary dance performances based on expert opinions. It seeks to improve the harsh performance environment of contemporary dance, a major problem caused by poor financing, to contribute to dance performances in modern society. In the first stage, a survey of 20 selected dance performance experts was conducted using open-ended questionnaire to determine how to structure a dance work to increase the popularity of contemporary dance performances. In the second stage, the analytic hierarchy process (AHP) was utilized to carry out a pairwise comparison of the selected components to determine their relative importance and priority. The findings of the study were as follows: Eleven factors were selected as the components of a dance work geared to improving the popularity of modern dance performances, and 31 details were selected. The audience’s consciousness of the choreographer was selected as the top priority, followed by communicability, the completion and composition of work, sympathetic choreography, a communicable repertoire, the superb competence of the dancer, professional direction, diverse forms of work, the professionalism of the staff, public-friendly music, harmonious lighting/stage setting, and eye-catching costumes. If a dance work is based on the choreographer’s philosophy and possesses all 11 components suggested by the experts, it will exhibit artistic value and have popular appeal. Such an excellent dance performance will be fully appealing to the public. This study is of significance in that it investigated the opinions of experts to suggest practical advice on how to create a dance work to increase the popularity of dance performances. However, this study also had some limitations; for instance, the suggestions were only based on the perspective of individuals already engaged in dance performance. Therefore, sustained research efforts should be made to consider the circumstances and perspectives of other genres related to dance performance to enhance the popularity of dance performances.

The purpose of this study was to examine the opinions of experts in dance performance about the barriers to the popularity of contemporary dance, ways to improve the popularity of it, and relative importance of an effort to seek ways of boosting the popularity of Korean dance focusing on Communication. It ultimately meant to improve the harsh performance environments for dance, which was caused by inadequate finance, in order to put performing arts of dance on the right track in the modern society. In the first stage, in-depth interviews were carried out to find out problems with performing arts of dance and how to resolve the problems. The subjects in this study were 20 experts in performing arts of dance who were selected by purposive sampling. In the second stage, a hierarchical structure was generated about how to increase the popularity of dance, which were found in the first stage. Third, analytic hierarchy process(AHP) was utilized to measure relative importance and priority. The findings of the study were as follows: Five areas and five methods were selected as a means to increase the popularity of dance on communication. Five areas were audience communication with the choreographers, communication of the artists and artists, communication between staff members, communication between the audience and the artists. As a result of making a pair wise comparison of the five areas, 0.282 with a significantly higher weight, the choreographer's identification of audience requirements was selected as the top priority. Second was to improve awareness within the dance community 0.170, third was a variety of ways to increase collaboration 0.120, fourth was a constitutional directions of unity for the work of the staff 0.095. Fifth, star choreographers and star dancers nurturing and hiring 0.086.