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The Impact of Social Network Service-based Communication of Korean Traditional Dancers on Organizational Commitment of Dance Companies
한국 전통 무용수의 소셜 네트워크 서비스 기반 커뮤니케이션이 무용단의 조직 몰입에 미치는 영향
DOI:https://doi.org/10.26861/sddh.2024.75.3Asian Dance Journal
Vol.75
pp.3-21
The purpose of this study was to explore the impact of SNS-based communication on organizational commitment among Korean dancers. The collected data were analyzed using SPSS Ver. 29.0, employing frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis to derive the research findings. SNS communication significantly influenced all three types of organizational commitment: continuance commitment, normative commitment, and affective commitment. Specifically, clear responses and empathy had the most substantial impact on continuance commitment, while information sharing and empathy were most influential for normative commitment. Affective commitment was primarily affected by clear responses. The study also revealed that excessive use of SNS could have a negative impact by fostering comparison and competition, which could hinder organizational commitment. Therefore, dance organizations should develop strategies to enhance positive communication through SNS while minimizing its negative effects.
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