This study chronologically analyzes the institutional changes of the Seoul Dance Festival(SDF) using the framework of New Institutionalism to identify the festival’s function as an institutional field where national cultural policy, the artists’ community, and social discourse intersect. The research employs a three-tiered analytical framework —policy history, institutional history, and cognitive discourse—to structure the festival’s stages of formation, transition, and institutionalization. The analysis reveals that the SDF’s institutional evolution accompanied the complex interplay of regulative, normative, and cognitive factors. Key drivers included internal critical discourse from the dance community, the national cultural policy’s ‘Arm’s Length Principle’, and the exogenous pressure of adopting ESG-based operations. This empirically demonstrates the realization of Discursive Institutionalism, where social values such as fairness, transparency, and sustainability become internalized as institutional norms. Ultimately, the Seoul Dance Festival transitioned from a ‘regulative institution’ focused on administrative efficiency to a ‘discursive institution’ that has internalized social trust and value. This confirms the shift in Korean arts administration from an emphasis on efficiency rationality to a cultural rationality centered on social discourse.

This study was to examine the achievements of major organizations that influenced the development of the dance world in Busan and to present their opinions on the direction of efforts to develop in the future. In this study, data were collected and analyzed through the literature review and the results were as follows. First, Busan Branch of The Korea Dance Assoiation played a central role in the Busan dance world. Second, Busan Folklore Conservation Association has worked hard to preserve and foster Busan's folk dance. Third, Busan Metropolitan Dance Company contributed to popularization by creating and performing various works representing Busan. Fourth, the dance department of a university located in Busan has been the main focus on cultivating talent through dance education. Fifth, Busan International Dance Festival Orgnizing Committee diversified and publicized dance performances, and also achieved dancers' overseas expansion.

This study aims to analyze the changing aspects of the Cheonan World Dance Festival and explore its future value. The research is conducted by the analysis of records of the dance festival through media such as the Internet and press promotional materials, while focusing on qualitative research based on literature, examining the historical development process of the festival and its current value as a dance festival, and suggesting future direction and strategies for the festival. The Cheonan World Dance Festival started as a general local festival called the ‘Cheonan Semgeori Heungtaeryeong Cultural Festival’ in 1987 and has been renamed as the ‘Cheonan Semgeori Cultural Festival’ in 1990, the ‘Cheonan Heung-taeryeong Festival’ in 2008, and the ‘Cheonan World Dance Festival’ in 2011. It is a representative local dance festival in Korea that has secured the image and identity of Cheonan through content development and title design. ‘Cheonan World Dance Festival’ have been recognized for their values through the preservation and succession of traditional culture, strengthening of regional identity, acceptance of cultural diversity, and their role as a tourism resource for long time. In order to embrace the changing times and be reborn as a world-class festival, however, the Cheonan World Dance Festival should consider modern changes, innovations, and digital transformations while strengthening publicity, expanding participatory programs, developing sustainable operation models, and increasing international exchanges.

The purpose of this study is to discuss the role and tasks of the Korean International Accessible Dance Festival, which has contributed to the artistic development of people with disabilities since its launch in 2016. The study explores the meaning and role of the Korean International Accessible Dance Festival as follows: 1) the promotion of basic cultural rights of people with disabilities, 2) the pivotal role of dance for people with disabilities, 3) the establishment of stable performance production conditions, 4) the promotion of social awareness and interest in dance for people with disabilities, and 5) the connection of people with disabilities at home and abroad. Tasks to promote the professional development of dance for people with disabilitiesinclude the development of representative content, training and support for people with disabilities, and the development of related educational programs. This study can act as a cornerstone for the progress of discussions on dance for people with disabilities.

The purpose of this study was Development Plan for Wonju Dynamic Dancing Carnival Based on Visitor Satisfaction Survey Core program of the carnival is performance by citizens where they present the prepared contents on the street. As such, a virtual cycle was created by the participation from citizens who become consumer and producer of the carnival at the same time. This brings effects of provoking pride and local patriotism for the region among the citizens as the participants in the carnival develop owner spirit of ‘carnival that I made’. From this point of view, this study attempts to examine the current situation of Wonju Dynamic Dancing Carnival and search for its growth potential by looking at survey statistics on the visitors. Summarizing the demographic characteristic of visitors at Wonju Dynamic Dancing Carnival, the most representative visitor can be described as a female Wonju resident in her 40s who visited the carnival with family members (visiting with family members 44.7%, people in their 40s 24.8%, residents in Wonju city 77.9%, women 68.1%). The carnival has very high revisiting rate and loyalty with 72.5% of the visitors coming for more than twice. Large number of visitors came to the carnival for more than two days during the carnival period (plan to visit 32.2%, visited for more than two days 77.3%). Majority of people who came to Wonju Dynamic Dancing Carnival visited the carnival from a motivation of leisure and breakaway (motivation of leisure, more than average 94.6%, motivation of breakaway, more than average 93.9%). These people gave positive evaluation Abstract 260 제41호on the entertainment and diversity of the carnival program, implying that the visitors who want breakaway and leisure are satisfied with the event contents. The carnival is aimed at takeoff to development as an industry that creates culture and art through the development of multiple contents stemmed from the incorporation of diverse programs into carnival, rather than being a simple event of carnival. It will develop as a carnival that can consolidate the state of cultural city of Wonju.

Korean ballet has made a great breakthrough both artistically and academically. However, most of the academic research have been conducted focusing on creative or modern ballet, lacking an attention to how a full-act premiere of a classical ballet was first formed. In this study, we aimed at ascertaining historical truth about how the first full-act premiere of performed in October of 1967 at Seoul Civic Center was planned and evolved. We collected and analyzed historical literature materials and conducted as well as conducting interviews with central figures. Our historical contemplation indicated that the premiere of of 1967 was a product of an collaborative efforts from multiple countries and sectors in the society. Also it functioned as an opportunity to let the world realize and experience the artistry and attractiveness of Korean ballet. More importantly, the social value of the premiere of could be found in its ‘catalytic function’ for social integration which elicited voluntary efforts and collaboration for a successful completion of the premiere.

This study mainly focuses on audience development of dance festivals by applying 7Ps Marketing Mix in the Seoul Dance Festival, which is the first dance festival in Korea. The whole performances in the 39th Seoul Dance Festival(2018. 10. 22 - 12. 04) were sold out, and the festival was evaluated as one of the most successful dance festivals in its history. 7Ps Marketing Mix is the set of marketing tools consisting of Product, Price, Place, Promotion, People, Physical Evidence and Process. According to this analysis, the festival has succeeded because of its qualified programing, aggressive promotion, well-equiped venues, suitable environment, well-trained staff and reasonable ticket prices. To enhance its popularity for the dance festivals, the festival shall collaborate other dance groups which would open their shows during the festival period, manage specified SNS contents, plan the outdoor events before and after the main shows to set the festive mood, make the specialized ticket prices for the festival, manage volunteers more effectively and adopt e-ticket reservation system. This study aims to be a basic marketing resource for the future audiences development in the Korean dance festivals and the dance field.