As a result of the spread of smart phone, the new communicational tool, SNS is used for diversity part of economy and culture. Among domestic dance compaies, SNS is used for marketing, communication tool for audience. This study aimed to research the domestic dance company’s SNS focusing on Facebook. For this Durpose, the research tools, acting respond indicators (‘Like’, ‘Share’, ‘reply’) were investigated and compared. As to know current state of the domestic dance company's SNS using, researcher could come up with apropriate SNS using tips for the future. In doing so, I selected 10 dance companies in a location of capital area and compared the kind of SNS and choosed 2 major dance companies that were good at SNS. Major research tool was SNS-Current Using State Investigation papers developed by the leading studies and the paper refered to domestic theses, books and academic journals, searching the internet. The suggestion of using the domestic dance company's SNS were as follows: First, the domestic dance company has to upload the latest news, involving beauty value that can give pleasure to Facebook users. And the quality of posting is important. Second, the domestic dance company's Facebook has to leads the Facebook users to reply or share their posting. Third, the domestic dance company's Facebook properly uses the funtion of uploading movies in Facebook.

The purpose of this study was to examine the relationship among the involvements, purchase decision making, repurchase intention of cultural goods by Social Network Service(SNS). To this end, the survey was conducted through distributing questionnaires to the people who purchased cultural goods by SNS. In total, 284 valid responses were collected. The results were as followings. First, situational involvement and enduring involvement of cultural goods consumer had a significant influence on problem recognition, information search, and alternative evaluation of purchase decision making. Second, problem recognition, information search, and alternative evaluation of purchase decision making had a significant influence on repurchase intention. Third, situational involvement and enduring involvement of cultural goods consumer had not a significant influence on repurchase intention. Thus, it is necessary to use SNS marketing to prepare a plan to increase the involvement of consumers in the sale of cultural goods.