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The Analysis of Status of Using SNS among Domestic Dance Compaies : Focusing On Facebook 국내무용단체의 SNS활용 실태분석 : 페이스북을 중심으로 ×
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ISSN : 2383-5214(Print)
ISSN : 2733-4279(Online)
ISSN : 2733-4279(Online)
Asian Dance Journal Vol.38 pp.33-56
DOI : 10.26861/sddh.2015.38.33
DOI : 10.26861/sddh.2015.38.33
국내무용단체의 SNS활용 실태분석 : 페이스북을 중심으로
The Analysis of Status of Using SNS among Domestic Dance Compaies : Focusing On Facebook
Abstract
As a result of the spread of smart phone, the new communicational tool, SNS is used for diversity part of economy and culture. Among domestic dance compaies, SNS is used for marketing, communication tool for audience. This study aimed to research the domestic dance company’s SNS focusing on Facebook. For this Durpose, the research tools, acting respond indicators (‘Like’, ‘Share’, ‘reply’) were investigated and compared. As to know current state of the domestic dance company's SNS using, researcher could come up with apropriate SNS using tips for the future. In doing so, I selected 10 dance companies in a location of capital area and compared the kind of SNS and choosed 2 major dance companies that were good at SNS. Major research tool was SNS-Current Using State Investigation papers developed by the leading studies and the paper refered to domestic theses, books and academic journals, searching the internet. The suggestion of using the domestic dance company's SNS were as follows: First, the domestic dance company has to upload the latest news, involving beauty value that can give pleasure to Facebook users. And the quality of posting is important. Second, the domestic dance company's Facebook has to leads the Facebook users to reply or share their posting. Third, the domestic dance company's Facebook properly uses the funtion of uploading movies in Facebook.
국내무용단체, SNS활용실태, 페이스북, 국립발레단, 국립현대무용단, Korean Dance Company, Using SNS, Facebook, Korean National Contemporary Dance Company, Korean National Ballet