This study explores the dance activities of Choi Seung-hee in Japan, focusing on her image strategies around 1935. Analysis was conducted on the Sai Shoki Pamphlet (Volumes 1-3), a pictorial magazine produced for the dancer. Particularly, this study deals with the period following her second trip to Japan when she proved her potential as a new creative dancer. 1933-1937 was the high point in her career, culminating in her trip to the US. In particular, her dance activities right after her trip to Japan marked a critical period in her dance career in Japan. That is when Sai Shoki Pamphlet was published. The pictorial magazine includes a detailed record of her dance performances for two years from September 1934 to November 1936. Her full-fledged dance activities began in September 1934 with the 1st New Dance Work performance of Choi Seung-hee. Sai Shoki Pamphlet was created to promote Choi Seung-hee only. It includes critiques and reviews by Japanese artists and cultural professionals regarding her dance. It also contains product ads promoted by Choi Seung-hee and her dance photos. The photos, product ads, and cover design are explored in this study, to understand her image strategy at that time. Review of Sai Shoki Pamphlet exploring her dance activities as a Korean dancer is crucial for identifying her image. This study sheds light on her activities in Japan from various angles ranging from the planning objectives to the production process and effects of the magazine. The findings reveal all her activities in Japan during the 1930s through a more detailed empirical study.