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A Study on the Improvement of the Popularity of Dance Performances : Focusing on Communication 춤 공연의 대중성 증진방안 연구 : 커뮤니케이션을 중심으로 ×
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ISSN : 2383-5214(Print)
ISSN : 2733-4279(Online)
ISSN : 2733-4279(Online)
Asian Dance Journal Vol.52 pp.193-214
DOI : 10.26861/sddh.2019.52.193
DOI : 10.26861/sddh.2019.52.193
춤 공연의 대중성 증진방안 연구 : 커뮤니케이션을 중심으로
A Study on the Improvement of the Popularity of Dance Performances : Focusing on Communication
Abstract
The purpose of this study was to examine the opinions of experts in dance performance about the barriers to the popularity of contemporary dance, ways to improve the popularity of it, and relative importance of an effort to seek ways of boosting the popularity of Korean dance focusing on Communication. It ultimately meant to improve the harsh performance environments for dance, which was caused by inadequate finance, in order to put performing arts of dance on the right track in the modern society. In the first stage, in-depth interviews were carried out to find out problems with performing arts of dance and how to resolve the problems. The subjects in this study were 20 experts in performing arts of dance who were selected by purposive sampling. In the second stage, a hierarchical structure was generated about how to increase the popularity of dance, which were found in the first stage. Third, analytic hierarchy process(AHP) was utilized to measure relative importance and priority. The findings of the study were as follows: Five areas and five methods were selected as a means to increase the popularity of dance on communication. Five areas were audience communication with the choreographers, communication of the artists and artists, communication between staff members, communication between the audience and the artists. As a result of making a pair wise comparison of the five areas, 0.282 with a significantly higher weight, the choreographer's identification of audience requirements was selected as the top priority. Second was to improve awareness within the dance community 0.170, third was a variety of ways to increase collaboration 0.120, fourth was a constitutional directions of unity for the work of the staff 0.095. Fifth, star choreographers and star dancers nurturing and hiring 0.086.
춤 공연, 춤 작품의 대중성, 대중성 증진, 계층구조분석(AHP), 커뮤니케이션,Dance performance, The Popularity of works of dance, The Improvement of popularity, Analytic hierarchy process, Communication.