The purpose of this study was to explore the impact of SNS-based communication on organizational commitment among Korean dancers. The collected data were analyzed using SPSS Ver. 29.0, employing frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis to derive the research findings. SNS communication significantly influenced all three types of organizational commitment: continuance commitment, normative commitment, and affective commitment. Specifically, clear responses and empathy had the most substantial impact on continuance commitment, while information sharing and empathy were most influential for normative commitment. Affective commitment was primarily affected by clear responses. The study also revealed that excessive use of SNS could have a negative impact by fostering comparison and competition, which could hinder organizational commitment. Therefore, dance organizations should develop strategies to enhance positive communication through SNS while minimizing its negative effects.

The purpose of this study was to examine the opinions of experts in dance performance about the barriers to the popularity of contemporary dance, ways to improve the popularity of it, and relative importance of an effort to seek ways of boosting the popularity of Korean dance focusing on Communication. It ultimately meant to improve the harsh performance environments for dance, which was caused by inadequate finance, in order to put performing arts of dance on the right track in the modern society. In the first stage, in-depth interviews were carried out to find out problems with performing arts of dance and how to resolve the problems. The subjects in this study were 20 experts in performing arts of dance who were selected by purposive sampling. In the second stage, a hierarchical structure was generated about how to increase the popularity of dance, which were found in the first stage. Third, analytic hierarchy process(AHP) was utilized to measure relative importance and priority. The findings of the study were as follows: Five areas and five methods were selected as a means to increase the popularity of dance on communication. Five areas were audience communication with the choreographers, communication of the artists and artists, communication between staff members, communication between the audience and the artists. As a result of making a pair wise comparison of the five areas, 0.282 with a significantly higher weight, the choreographer's identification of audience requirements was selected as the top priority. Second was to improve awareness within the dance community 0.170, third was a variety of ways to increase collaboration 0.120, fourth was a constitutional directions of unity for the work of the staff 0.095. Fifth, star choreographers and star dancers nurturing and hiring 0.086.