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Development Plan for Wonju Dynamic Dancing Carnival Based on Visitor Satisfaction Survey 원주 다이내믹 댄싱 카니발 방문객 만족도 조사에 따른 발전 방안연구 ×
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ISSN : 2383-5214(Print)
ISSN : 2733-4279(Online)
ISSN : 2733-4279(Online)
Asian Dance Journal Vol.41 pp.235-258
DOI : 10.26861/sddh.2016.41.235
DOI : 10.26861/sddh.2016.41.235
원주 다이내믹 댄싱 카니발 방문객 만족도 조사에 따른 발전 방안연구
Development Plan for Wonju Dynamic Dancing Carnival Based on Visitor Satisfaction Survey
Abstract
The purpose of this study was Development Plan for Wonju Dynamic Dancing Carnival Based on Visitor Satisfaction Survey Core program of the carnival is performance by citizens where they present the prepared contents on the street. As such, a virtual cycle was created by the participation from citizens who become consumer and producer of the carnival at the same time. This brings effects of provoking pride and local patriotism for the region among the citizens as the participants in the carnival develop owner spirit of ‘carnival that I made’. From this point of view, this study attempts to examine the current situation of Wonju Dynamic Dancing Carnival and search for its growth potential by looking at survey statistics on the visitors. Summarizing the demographic characteristic of visitors at Wonju Dynamic Dancing Carnival, the most representative visitor can be described as a female Wonju resident in her 40s who visited the carnival with family members (visiting with family members 44.7%, people in their 40s 24.8%, residents in Wonju city 77.9%, women 68.1%). The carnival has very high revisiting rate and loyalty with 72.5% of the visitors coming for more than twice. Large number of visitors came to the carnival for more than two days during the carnival period (plan to visit 32.2%, visited for more than two days 77.3%). Majority of people who came to Wonju Dynamic Dancing Carnival visited the carnival from a motivation of leisure and breakaway (motivation of leisure, more than average 94.6%, motivation of breakaway, more than average 93.9%). These people gave positive evaluation Abstract 260 제41호on the entertainment and diversity of the carnival program, implying that the visitors who want breakaway and leisure are satisfied with the event contents. The carnival is aimed at takeoff to development as an industry that creates culture and art through the development of multiple contents stemmed from the incorporation of diverse programs into carnival, rather than being a simple event of carnival. It will develop as a carnival that can consolidate the state of cultural city of Wonju.
원주 다이내믹 댄싱카니발, 만족도, 축제, 원주, 강원도, Wonju Dynamic Dancing Carnival, Satisfaction, Festival, Wonju, Gangwon-do